Formed in 2004 to help clients reengineer their sales teams for the buying needs of their customers, Advantus now operates in Europe, Asia, North and South America delivering complex change orientated sales talent related programs.

To help our clients win in changing and fast paced environments, we work with a number of world class partners from predictive talent analytics to behavioural change specialists.




Using the ADVANTUS ASAP model and a simple methodology of diagnoses before prescription we look to:

  • Define the gap between the current and required future state by focusing on;
    • Value within the core proposition
    • Critical skills needed to achieve the company vision
    • Consistent sales messaging
  • Bridge the reality gap by aligning;
    • Talent relative to the future needs of the business
    • Sales best practice disciplines to scale success
    • A common sense of purpose throughout the company
  • Unleash potential by enaging;
    • Individual and leadership capabilities
    • Selection systems with the integration of talent analytic data
    • Aspirational succession strategies

You’ll find that we listen more than we talk to ensure we understand the challenges and opportunities you face.